Marketing
How good is the data — and what becomes possible when it's better.
Accounts with email
17%
target 60%
Missing email
2,837
83% of the book
Quoted, never converted
1,042
no contact route
Contactable today
512
email + deliverable
Contact-readiness funnel
Total accounts → contactable
the biggest drop in the book
Fix the records
Data-quality queue, ranked by audience at stake
2,837 accounts have no email
Add an email at next contact — the winback list depends on it
46 quotes over 7 days with no contact route
These can't be chased until the record is fixed
214 duplicate company names
Merging them sharpens every list
87 junk prefixes (TEST, DO NOT USE)
Excluded from sends automatically
Reachable audience
with Engine → +1,828 contacts you can actually reachToday — without Engine
512
contacts you can reach today — 15% of the book.1,042 quoted customers never converted and are sitting silent.
With Engine
2,340
with cleaned records + Engine automation. Winback, quote follow-up and parts campaigns would send to 2,340 contacts — including the 1,042 quoted-never-converted.
Quote follow-up
with Chirpy → every stale quote gets a call, not a hopeToday — without Chirpy
46 quotes over 7 days old have no contact route — they sit until a rep remembers them.
With Chirpy
Chirpy dials the stale queue automatically and logs the call on the customer timeline — reps see outcomes here the next morning.